Experimental Design Lab
Same hypothesis. Two habitats. The effect usually survives.
Use this for
- Cognitive/behavioral questions that must link to product or clinical outcomes.
- Small-N or noisy environments where power is fragile.
- Features that pass the lab but fail in the wild.
What you walk away with
- Design Brief — hypotheses, constructs → measures, manipulation checks, exclusion rules.
- Protocol & Materials — tasks, stimuli, instructions, consent/assent.
- Randomization & Counterbalancing — blocking/Latin squares; blinding where relevant.
- Power & Sims — frequentist/Bayesian options; assumptions written down.
- Data Plan — preprocessing/QC, outliers & missingness, prereg templates.
- Analysis Repo — Python/R notebooks, reporting draft, figure set.
- Field Plan — sampling windows, device checks, compliance nudges, edge-case playbook.
Patterns we reach for
- Repeatable tasks — short, repeatable tasks over long runs.
- Manipulation checks & attention gates — manipulation checks and attention gates that don’t contaminate.
- Sequential/Bayesian looks — sequential/Bayesian looks to stop early or learn smart.
- Measurement bridges — measurement bridges so the same construct lives in lab and field.
Quality gates
- Construct validity — signed.
- Pre-registered — hypotheses and exclusions.
- Compliance thresholds — rescue rules defined.
- Transfer memo — what changed from lab to field and why.
Rapid · 2–3 weeks
One lab study
- Prereg + code + short report
- Manipulation & attention checks
- Effect size & power memo
Lab → Field · 6–10 weeks
Validation & replication
- Harmonised measures
- Field sampling & compliance plan
- Comparative analysis report
Analysis Pod
Blocks of expert hours
- QA & preprocessing
- Modeling & figures
- Results write-ups
Example runs
Memory/attention tasks for cognitive features
Debiasing prompts in live UX
HRV/EDA stress–recovery protocols
Portable EEG for workload/engagement
Boundaries
- We coordinate vendors; you (or your CRO) provide participants/hardware.
- No deception or high-risk manipulations.
- We publish by arrangement and with clean authorship.
Turn ideas into results that travel.
Book a 15-minute free consultation or ask for a sample design pack.
FAQ
Do you supply participants or hardware?
We scope recruitment and device needs; you or your CRO/vendor provide them. We can coordinate vendors.
Do you support deception or high-risk manipulations?
No. We prioritize participant safety.
Will you publish with us?
Yes—by arrangement. We can co-author methods/analysis and prepare submission packages.
Can this tie into our CNS trial?
Yes. We align lab/field measures with trial endpoints and timing.
Need Some Help?
Feel free to contact us for any inquiry or book a free consultation.
